We are currently updating famous fans for Hendo’s. Richard Hawley, David Blunkett MP and Paul Potts CBE, Chairman of the Press Association, have all been mighty helpful and forthcoming in their loving of Sheffield’s favourite relish. Sean Bean is a major fan as are the Blades and Owls, in fact the more people I talk to the more love we get.

One slight disappointment was Michael Palin’s agent who informed us that “Michael does not do advertising or promotional work”. Hmmmm I am sure there is a contradiction in there somewhere.

However the vast majority of people are clamouring to show their support for this charming and unusual brand that remains so close to how it was 100 years ago. But where are the female Sheffield fans, I know they are out there….go on show your love.

Here’s a little teaser shot ahead of going to print and web with all of the famous fans, and if anyone else wants to get in touch to show their support please feel free to email clare@d4pr.com or call us on 0114 276 9512

Tony Christie - Made in Sheffield Film Review

Tony Christie is not everyone’s cup of tea, but I can guarantee, whether you are a fan of his music or not, you will fall for his unaffected charm. Creative Sheffield’s project, designed to increase exposure to this lovely city is wonderful. And who wouldn’t be interested in a project worked on by Tony Christie, Richard Hawley and other well-loved Sheffield creative types?

My only concern is echoed by other Sheffield folk: we quite like Sheffield being a well kept secret. If everyone discovers this creative, boutiquey, bijou city with it’s stunning architecture, uncommonly friendly people and fascinating colloquialisms, nestled in God’s back garden, they’ll all want to come here.

The film I previewed on this project, whilst initially suffering from some comical editing hiccups (taken in the natural good humour inherent in our village-city) achieved what it set out to do. I asked my peers their opinion, which wasn’t entirely necessary as they were visibly glowing with pride.

It’s all summed up rather wonderfully by the pub landlord featured in the film: Sheffield folk all have an opinion on where they live, perhaps due to being permanently surrounded by views, may perhaps be unaware as to quite how creative their city is, but protect it fiercely whatever the weather. After all, who else will?

Tony Christie - Made In Sheffield cover of Arctic Monkeys, Only One Who Knows