There is a lot happening at D4 HQ.

D4PR, before even being offically launched, is in high demand. We have some rather stupendous clients in the offing so watch this space…..for the moment we are remaining tight-lipped and not even the tickle sticks will get it out of us. If you pop round and bring us some cake, then that might be an entirely different matter, but just remember you didn’t get it from us.

Tony Christie - Made in Sheffield Film Review

Tony Christie is not everyone’s cup of tea, but I can guarantee, whether you are a fan of his music or not, you will fall for his unaffected charm. Creative Sheffield’s project, designed to increase exposure to this lovely city is wonderful. And who wouldn’t be interested in a project worked on by Tony Christie, Richard Hawley and other well-loved Sheffield creative types?

My only concern is echoed by other Sheffield folk: we quite like Sheffield being a well kept secret. If everyone discovers this creative, boutiquey, bijou city with it’s stunning architecture, uncommonly friendly people and fascinating colloquialisms, nestled in God’s back garden, they’ll all want to come here.

The film I previewed on this project, whilst initially suffering from some comical editing hiccups (taken in the natural good humour inherent in our village-city) achieved what it set out to do. I asked my peers their opinion, which wasn’t entirely necessary as they were visibly glowing with pride.

It’s all summed up rather wonderfully by the pub landlord featured in the film: Sheffield folk all have an opinion on where they live, perhaps due to being permanently surrounded by views, may perhaps be unaware as to quite how creative their city is, but protect it fiercely whatever the weather. After all, who else will?

Tony Christie - Made In Sheffield cover of Arctic Monkeys, Only One Who Knows

Rumour, mystery, passwords and funny handshakes… well not really, but it was a secret project we were working on.

We don’t know if you have heard anything, but there was a rumour going around that D4 are up to something. Now you can stop trying to get it out of us, the tickle sticks and water torture are no longer necessary. D4PR is finally here!

Due to client demand we have had a sudden growth spurt and D4 as it exists just cannot contain all of the creativity and work on its own. It’s not a case of growing too big for our boots, we’ve just suddenly shot up like a magic beanstalk and needed to clearly identify our service offering, so that all you lovely people understand everything we can do for you.

All that is left to do is listen out for your inbox ding, or the sound of the post hitting the doormat and frantically flick through, throwing away the boring bills and bank statements to see if you have been invited to the party of the year. Well what is the point of officially launching our PR company without a party to invite all of our clients and their friends to as well, to share a bit of happy success in an otherwise gloomy time of year?

Here’s a couple of behind-the-scenes shots from the original photoshoot. Thanks to Tom Jackson and the model we hired as part of the project for doing such a wonderful job. Listen out for our competition coming soon…..